Attract the interest with the right fund marketing

Due to the current interest rate environment institutional investors have the opportunity to invest profitably in interest-bearing products again. This marks a new chapter for private equity. Many investors had been drawn to it over the last few years as a way to generate returns in low-interest environment. Over the past few years, many investors have sought out this asset class primarily to benefit from higher and stable returns in the low interest rate environment. So now, when one of the key fundamentals of the private equity boom changes, the question is how investors will react and what factors will gain increased importance when it comes to selecting providers and their respective products.

Chief Customer Officer Katja Mueller shares her insights in this spotlight interview about the possible future direction of the fund industry as a whole and explains why she is confident in the success of industry specialists.